When it comes to the world’s largest open source CRM
software, SugarCRM easily tops the list. Founded in 2004, it has a base of over
7000 customers and more than half a million users. SugarCRM Consultants can guide you every step of the way to show
how this software can help to execute marketing programs, expand outreach to
increase sales, retain customers and design custom business applications. These
customized applications can be used in multiple ways such as to manage customer
information database, operate customer support organizations and power sales
teams.
Why SugarCRM
The reason why this software is fast gaining popularity
remains no secret. The benefits that companies enjoy are in the form of
tracking customer orders, keeping a close watch on the billing history and
identifying any complaints they may have. When all of this information is kept
under one software system, managing a labyrinth of information becomes easier. Customer
service specialists are especially at ease when information is brought to them
rapidly. When problems surface, the time to resolve them will be significantly
less and it will also be more accurate in its resolution. Such a system is able
to centralize all customer related services, maximizing the service of each
customer relations specialist.
What Advantages can a
Company Draw from Using SugarCRM?
SugarCRM has an upper hand over the rest in terms of being
free and open source. What this means is that anyone can use and modify the
software freely. This free version is known as the Community Edition. However,
there are also priced editions of the same which are available to users. The
core functionality included in this platform are: rich functionality for
sustaining and establishing customer relationships, deployable on an open
source platform, having a clean slate, customer relationships are used as
models, a SugarCRM society is brought into formation which develops the
software permanently and corrects errors.
Goals of SugarCRM
An increase in sales effectiveness: You can easily identify
the most productive lead sources and sales staff through graphical charts, and SugarCRM Partners can further guide you
through the process of integration, and consultation.
Administrative
Costs are significantly reduced: You don’t need to enter the same information
multiple times. Once the information is typed - CRM, product catalog,
proposals, invoicing, customer service, project and resource management will
make use of the same data.
Improved
Efficiency: There is a unified system that is holding all the information and
everyone on the team knows where to go looking for a certain piece of data.
This will not waste time nor resources.
Satisfied
Customers: SugarCRM software is designed to give employees the tools through
which they are aware of all the changes and updates which are taking place in
their account.
Enhanced
Management: when the sales figures are better understood, the business gets a
clear visibility of any positives or negative elements well ahead of time so
that the opportunities are capitalized upon and the risks are avoided.
